OUR WORKSHOP
Our BUYER/SELLER workshop is the core of our event, the moment when International demand meets Italian supply of incoming products and services.
Il workshop si svilupperà sui 2 giorni di Borsa, martedì 10 e mercoledì 11 novembre dalle 10 alle 17, con appuntamenti di 15 minuti ciascuno.
Mettiamo a disposizione dei nostri Seller agende da 13 appuntamenti garantiti, di cui 5 liberamente individuati dagli operatori italiani che entrano in contatto con i Buyer attraverso la nostra piattaforma web.
È rivolto all’intero tessuto ricettivo e turistico italiano, dal comparto dell’accoglienza a quello della mobilità, a tutte le reti di impresa e agenzie e tour operator che si occupano di turismo esperienziale, che possono così proporre i propri prodotti e servizi ad una platea di 55 buyer internazionali, provenienti dai Paesi dove è stato più intenso il fenomeno migratorio italiano nei secoli scorsi – Brasile, Argentina e America Latina, Canada, Australia, Messico, Stati Uniti d’America ed Europa.
We know that personal contacts, handshakes, brainstorming of ideas make the difference.
This is the reason why at our B2B workshop we offer a meeting schedule assigned by our business matching software (and based on the profiling criteria you indicated) including also your preferences and requests
13 appuntamenti garantiti per ogni singola agenda, di cui 5 scelti direttamente dai Seller.
But that's not all.
We provide a networking platform where you can prepare and optimize meetings by consulting the company profile pages of all registered buyers and sellers and interacting via chat.
In our workshop Buyers have their own desk where Sellers go to meet them as per agendas schedule
English is our event's official language. Two interpreters Italian-Engligh and Italian-Spanish will be present in our workshop area
As of September 2026, all registered Sellers will receive a Username and Password to our networking platform, where you can upload info, video, photos, special offers and all useful documents visible to all Buyers and Sellers's community.
Our Sellers
- Incoming Travel Agents
- Incoming Tour Operators
- Groups or networks of tourism professionals
- 5-4-3* hotels, resorts, cave hotels, historic dwellings
- Other accommodation facilities with a specific package for roots tourism
- Holiday Resorts /Hotel Residences.
- Hospitality and 3rd party services
- Mobility and transportation services (car rentals, scooters, electric bikes) and agencies specialized in experiential tourism (outdoor activities, cooking classes, workshops)
- Agencies or companies specialised in ancillary services for Roots tourism, ie genealogy research
Our Buyers
Why
participate
ROOTS in is a point of reference in Roots tourism, that creates a network of Italian and international operators interested in creating specific products for this niche, so as to trigger a virtuous mechanism of exchange and growth.
Our audience
The opening conference is organized in cooperation with ENIT - Italian National Tourism Board and it is directed to travel trade stakeholders, local authorities and to anyone interested in learning more about ancestry tourism- more specifically this year to those wishing to develop local inner areas and small boroughs.
Our B2B workshop targets Italian tourism industry from hospitality to mobility, to business networks and incoming travel agencies and tour operators specialized in experiential tourism, who can get in touch with a selected audience of international buyers, from Australia, Brazil, Argentina, Canada, Mexico, USA, UK, Europe.
La borsa propone inoltre il format Roots-IN LAB, with speakers on stage to give quick insights, short talks about best practices, useful clues and tools to local travel trade operators.
ROOTS in also stages an exhibition area where you will meet representatives of Italian local authorities and public bodies, associations, chambers of commerce, museums, universities and private firms interested in ancestral tourism.
The Roots tourist profile
Roots tourists are interested in capturing the essence of the places they visit, often small villages and routes outside standard sight-seeing. They appreciate the cultural aspects of the area and interactions with locals.
They are very emotionally involved, and they wish to strengthen an emotional bond with a distant place, known only in pictures or in the stories of family members.
Diventa fondamentale considerare questi viaggiatori non come comuni turisti ma come membri della comunità, ospiti speciali che poi diventeranno essi stessi ambasciatori della terra d’origine nel proprio Paese.