OUR PROJECT
Roots Tourism International Exchange is organized by Basilicata Region and APT – Agenzia di Promozione Territoriale Basilicata in cooperation with ENIT - Italian National Tourism Board under the patronage of Ministero degli Esteri e della Cooperazione Internazionale and can be considered as a national landmark for ancestral tourism, the place where supply and demand meet..
Our Vision
We want to promote and facilitate the knowledge of roots tourism within Italian and international tour operators, with the aim of developing specific packaged tours leading back to the roots, with a specific offer in line with this type of travellers’ requests.
The 2nd, 3rd and 4th generations of Italians in the world visiting Italy are expecting a high emotional travel experience, because they are driven by the desire to get to know their places of origin, to regain possession of their family traditions and personal history.
Our Mission
Roots tourism is an opportunity of destination marketing to let Italian regions grow and benefit from ancestors’ travellers know-how and life experiences .
Our event in pills
- The opening Forum
The institutional perspective on Roots tourism, from representatives of Italian national and regional institutions, stakeholders and experts.
The topic of this year edition revolves around the connections between communities with common Italian roots.
- B2B Workshop
70 buyer from USA, Canada, Argentina, Brazil, Mexico, Australia ready to meet Italian tourist trade supply.
Individual meetings (15 minutes each) preceded by online contacts and networking on our business matching platform.
- ROOTS-IN LABs
Talks, round tables and conferences to help create an accurate package for Roots tourists and to share experiences and best practices.
- Exhibition Area
Roots-IN stages an exhibition area where you will meet representatives of Italian local authorities and public bodies, associations, chambers of commerce, museums, universities and private firms interested in ancestral tourism.
Why
participate
ROOTS in is a point of reference in Roots tourism, that creates a network of Italian and international operators interested in creating specific products for this niche, so as to trigger a virtuous mechanism of exchange and growth.
Our audience
The opening conference is organized in cooperation with ENIT - Italian National Tourism Board and it is directed to travel trade stakeholders, local authorities and to anyone interested in learning more about ancestry tourism- more specifically this year to those wishing to develop local inner areas and small boroughs.
Our B2B workshop targets Italian tourism industry from hospitality to mobility, to business networks and incoming travel agencies and tour operators specialized in experiential tourism, who can get in touch with a selected audience of international buyers, from Australia, Brazil, Argentina, Canada, Mexico, USA, UK, Europe.
La borsa propone inoltre il format Roots-IN LAB, with speakers on stage to give quick insights, short talks about best practices, useful clues and tools to local travel trade operators.
ROOTS in also stages an exhibition area where you will meet representatives of Italian local authorities and public bodies, associations, chambers of commerce, museums, universities and private firms interested in ancestral tourism.
The Roots tourist profile
Roots tourists are interested in capturing the essence of the places they visit, often small villages and routes outside standard sight-seeing. They appreciate the cultural aspects of the area and interactions with locals.
They are very emotionally involved, and they wish to strengthen an emotional bond with a distant place, known only in pictures or in the stories of family members.
Diventa fondamentale considerare questi viaggiatori non come comuni turisti ma come membri della comunità, ospiti speciali che poi diventeranno essi stessi ambasciatori della terra d’origine nel proprio Paese.
