OUR WORKSHOP
The-place-to-be if you want to professionally offer roots tourism packages
Our BUYER/SELLER workshop is the core of our event, the moment when International demand meets Italian supply of incoming products and services.
Meetings are scheduled on November 18th afternoon (2:30 – 6:00 pm) and and on November 19th (10:00 am-1:00 pm e 2:30-6:00 pm)
Our B2B workshop with international buyers coming from Australia, Brazil, Argentina and Latin America, Canada, Mexico, USA targets Italian tourism professionals, hospitality, mobility and local experiences providers, local guides, genealogists who can offer specific service packages for roots tourists.
We know that personal contacts, handshakes, ideas brainstorming make the difference.
This is why we offer an agenda with at least 14 meetings with International buyers (15 minutes each) 9 are determined by our business matching software and 5 are requested by Sellers.
But that's not all.
We also provide a networking platform where you may prepare your meetings and chat with all sellers and buyers.
In our workshop Buyers have their own desk where Sellers go to meet them as per agendas schedule
English is our event's official language. Two interpreters Italian-Engligh and Italian-Spanish will be present in our workshop area
As of September 2025, all registered Sellers will receive a Username and Password to our networking platform, where you can upload info, video, photos, special offers and all useful documents visible to all Buyers and Sellers's community.
All Sellers who register and pay the workshop fee no later than July, 15 will receive a 4 meeting bonus.
You only need to make the wire transfer for your agenda (300€) by mid July
Workshop fee
Our Sellers
- Incoming Travel Agents
- Incoming Tour Operators
- Groups or networks of tourism professionals
- 5-4-3* hotels, resorts, cave hotels, historic dwellings
- Other accommodation facilities with a specific package for roots tourism
- Holiday Resorts /Hotel Residences.
- Hospitality and 3rd party services
- Mobility and transportation services (car rentals, scooters, electric bikes) and agencies specialized in experiential tourism (outdoor activities, cooking classes, workshops)
- Agencies or companies specialised in ancillary services for Roots tourism, ie genealogy research
Our Buyers
Why
participate
ROOTS in is a point of reference in Roots tourism, that creates a network of Italian and international operators interested in creating specific products for this niche, so as to trigger a virtuous mechanism of exchange and growth.
Our audience
The opening conference is organized in cooperation with ENIT - Italian National Tourism Board and it is directed to travel trade stakeholders, local authorities and to anyone interested in learning more about ancestry tourism- more specifically this year to those wishing to develop local inner areas and small boroughs.
Our B2B workshop targets Italian tourism industry from hospitality to mobility, to business networks and incoming travel agencies and tour operators specialized in experiential tourism, who can get in touch with a selected audience of international buyers, from Australia, Brazil, Argentina, Canada, Mexico, USA, UK, Europe.
La borsa propone inoltre il format Roots-IN LAB, with speakers on stage to give quick insights, short talks about best practices, useful clues and tools to local travel trade operators.
ROOTS in also stages an exhibition area where you will meet representatives of Italian local authorities and public bodies, associations, chambers of commerce, museums, universities and private firms interested in ancestral tourism.
The Roots tourist profile
Roots tourists are interested in capturing the essence of the places they visit, often small villages and routes outside standard sight-seeing. They appreciate the cultural aspects of the area and interactions with locals.
They are very emotionally involved, and they wish to strengthen an emotional bond with a distant place, known only in pictures or in the stories of family members.
Diventa fondamentale considerare questi viaggiatori non come comuni turisti ma come membri della comunità, ospiti speciali che poi diventeranno essi stessi ambasciatori della terra d’origine nel proprio Paese.
